Yes! Branding is the soul of business. A business without a proper branding is like a soulless being.
Branding helps you build loyalty, differentiates you from other businesses in the same niche, communicates your company values and message, it helps you create emotional connections with your clients and potential clients and helps you increase business values.

Branding is essential for building a successful and recognizable business that resonates with customers, sets you apart from competitors, and drives growth and success.